医疗市场竞争中统计信息资源的重要作用
医疗,,医疗；市场竞争；统计信息,1分析地区纵向数据，确定医院发展重点,2细分市场，挖掘新的医疗需求,4进行相关性分析，转变医院工作人员的观念,5全面分析人、财、物信息，改善医院的资源配置,【参考文献】
【摘要】 区域内医疗市场竞争日趋激烈，统计信息作为医院信息的主体，发挥着越来越重要的作用。分析统计信息，有利于医院发现自身的优势和主要的市场，有利于医院细分市场，发现新的医疗需求，并采取不同的市场竞争策略，充分利用统计信息资源，有利于医院改进管理和经营中的不足，转变观念，提高医院整体资源的利用率。【关键词】 医疗；市场竞争；统计信息
The importance of statistic information in medical market competition
ZHU Cui-jiao,ZHU Dao-bing,TANG Sheng-yun.
Huaguo Hospital,Shiyan 442049,China
【Abstract】 The competition has become even much heated in medical market within a certain region. Statistical information, which is regarded as the main body of the hospital information, is having more and more important influence. To analyze statistical information, the hospital can find its own advantage and the main market, subdivide the market, and discover new medical requirement. Then different marketing competitive measures should be taken. If we make full use of the statistical information resources, it will be better to improve the management, make up the deficiency, change the ideas, and increase the utilization of the whole resources in hospital.
【Key words】 medical treatment;market competition;statistical information ......
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