消费者网上购物决策模型分析(4)
[15] Li Na , Zhang Ping. Consumer online shopping attitudes and behavior: An assessment of research.Eighth Americas Conference on Information Systems, 2002. 508~518
[16] Hawkins D J, Best R J, Coney K A. 符国群等译. Consumer Behavior: Building Marketing Strategy. 8th ed. 北京：机械工业出版社，2003. 475~479
Shopping Decision-Making Model: An analysis of Consumer Online
Li Shuangshuang1,2Chen Yiwen1Li Jiangyu3
(1Institute of Psychology, the Chinese Academy of Sciences, Beijing 100101, China)
(2Graduate School of the Chinese Academy of Sciences, Beijing 100039, China)
(3Department of Economics and Business Administration, Beijing Normal University, Beijing 100875, China)
Abstract: It first reviews typical decision-making models, consumers’ online shopping behavior and their decision-making types, and then explores the similarities and differences between typical decision-making models and online decision-making models. Based on three typical shopping decision-making models and four online shopping decision-making models in existence, it develops an integrated consumer decision-making model fitting to the environment of the development of e-commerce in china, and gives predictions and suggestions for the future research on consumer online shopping decision-making.
Key words: consumer, online shopping, decision-making model.
[ 上 页 ], http://www.100md.com(李双双 陈毅文 李江予)
[16] Hawkins D J, Best R J, Coney K A. 符国群等译. Consumer Behavior: Building Marketing Strategy. 8th ed. 北京：机械工业出版社，2003. 475~479
Shopping Decision-Making Model: An analysis of Consumer Online
Li Shuangshuang1,2Chen Yiwen1Li Jiangyu3
(1Institute of Psychology, the Chinese Academy of Sciences, Beijing 100101, China)
(2Graduate School of the Chinese Academy of Sciences, Beijing 100039, China)
(3Department of Economics and Business Administration, Beijing Normal University, Beijing 100875, China)
Abstract: It first reviews typical decision-making models, consumers’ online shopping behavior and their decision-making types, and then explores the similarities and differences between typical decision-making models and online decision-making models. Based on three typical shopping decision-making models and four online shopping decision-making models in existence, it develops an integrated consumer decision-making model fitting to the environment of the development of e-commerce in china, and gives predictions and suggestions for the future research on consumer online shopping decision-making.
Key words: consumer, online shopping, decision-making model.
[ 上 页 ], http://www.100md.com(李双双 陈毅文 李江予)