决策过程中参照点效应研究述评(3)
[3] Yates F J, Stone E R. The risk construct: Risk- taking behavior. New York Wiley, 1992: 1~25[4] Fiegenbaum A, Hart S, Dan L. Strategic Reference Point Theory. Strategic Management Journal, 1996, 17: 219~235
[5] Kahneman D, Miller D T. Norm theory: Comparing reality to its alternatives. Psychological Review, 1986, 93: 136~153
[6] Bell D E. Regret in decision making under uncertainty. Operations Research, 1982, 30: 961~ 981 ......
您现在查看是摘要页,全文长 3534 字符。