【摘要】本文主要通过对本医院文化建设的内容和一些体会作大致的介绍,表明医院文化建设为医院品牌塑造奠定了基础和提供了保障。我们只有建立起优秀的医院文化才能塑造自己的品牌,让社区医院更好地为居民服务。

    【关键词】社区医院 品牌塑造 文化建设

    【Abstract】In this paper, mainly through the construction of this hospital culture content and some experience as general introduction to cultural development for the Hospital that the hospital has laid the foundation for brand building and the provision of a guarantee. We only have to build outstanding hospital culture can shape their own brand, so that the community hospital to better serve the residents.

    【Key Words】Community Hospital; branding; cultural construction

    引言

    就医难、看病贵是百姓的心头之痛 ......