消费者品牌敏感对传统中药保健品企业的启示(3)
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2012年2月1日
[8] Holbrook，Morris.The Nature of Customer Value:An Axiologyof Services in the Consumption Context[Z].in Service Quality:New Directions in Theory and Practice，ed.，1994.
[9] Keller，Kevin Lane.Strategic Brand Management，2nd edition，Prentice Hall Inc.，2001.
[10] Kapfere J.Strategic Brand Management. New Approaches to Creating and Evaluating Brand Equity. Kogan Page:London.，1992.
[11] Lutz，Richard J.A Functional Theory Framework for Designing and Pretesting Advertising Themes，in Attitude Research Plays for High Stakes，ed. John C.Maloney and Bernard Silverman，Chicago:American Marketing association，1979.
[12] Park，C.Whan，Bernard J.Jaworski，and Debra J.MacInnis，Strategic Brand Concept–Image Management，[J].Journal of Marketing，1986(10).
[13] Philip Kotler：“Brand Strategies”in Marketing Management 11 ed.Pearson，Prentice Hall，2003.
[14] Roger，J.B.Market-based Management:Strategies for Growing Customer Value and Profitability.New York:Pentice-Hall，1997.
[15] Sheth，Jagdish N.、Newman，B I.、Gross，B L：Why We Buy What We Buy:A Theory of Consumption Value[J]. Journal of Business Research，1991，22(2)
[16] Sirgy，M.Joseph：Self concept in Consumer Behaviour:A Critical Review[J]. Journal of Consumer Research，1982，11(9).
[17] Valarie A：Zeithaml，Consumer Perceptions of Price，Quality，and Value:A Means-End Model and Synthesis of Evidence[J].The Journal of Marketing，1988，52(7).
[18] Woodruff，R B、Gardial，S F：Know your customer:New approaches to customer value and satisfaction Cambridge:Blackwell，1996.
, http://www.100md.com(郑利泉)
[9] Keller，Kevin Lane.Strategic Brand Management，2nd edition，Prentice Hall Inc.，2001.
[10] Kapfere J.Strategic Brand Management. New Approaches to Creating and Evaluating Brand Equity. Kogan Page:London.，1992.
[11] Lutz，Richard J.A Functional Theory Framework for Designing and Pretesting Advertising Themes，in Attitude Research Plays for High Stakes，ed. John C.Maloney and Bernard Silverman，Chicago:American Marketing association，1979.
[12] Park，C.Whan，Bernard J.Jaworski，and Debra J.MacInnis，Strategic Brand Concept–Image Management，[J].Journal of Marketing，1986(10).
[13] Philip Kotler：“Brand Strategies”in Marketing Management 11 ed.Pearson，Prentice Hall，2003.
[14] Roger，J.B.Market-based Management:Strategies for Growing Customer Value and Profitability.New York:Pentice-Hall，1997.
[15] Sheth，Jagdish N.、Newman，B I.、Gross，B L：Why We Buy What We Buy:A Theory of Consumption Value[J]. Journal of Business Research，1991，22(2)
[16] Sirgy，M.Joseph：Self concept in Consumer Behaviour:A Critical Review[J]. Journal of Consumer Research，1982，11(9).
[17] Valarie A：Zeithaml，Consumer Perceptions of Price，Quality，and Value:A Means-End Model and Synthesis of Evidence[J].The Journal of Marketing，1988，52(7).
[18] Woodruff，R B、Gardial，S F：Know your customer:New approaches to customer value and satisfaction Cambridge:Blackwell，1996.
, http://www.100md.com(郑利泉)