【摘要】 目的 本文主要围绕在医疗行业改革开放不断深入，医疗服务市场化和医疗市场的竞争日趋激烈的形势下，医院如何把握好自己的定位和发展方向。方法 对医院及重点学科的现状、目前所处的优势和劣势进行了客观的分析。结果 就如何保持医院重点学科可持续发展提出了学科发展的定位、文化建设、核心竞争力、创新机制、改革模式和增加医院的市场竞争力和占有力等新思路。结论 医疗行业要在未来环境中有自己的定位以主动适应环境的变迁，强化创新意识，牢固树立医院品牌意识，才能保持医院重点学科可持续发展。

    关键词 市场化 重点学科 可持续发展 品牌

    Discussion on new ideas of the continuous development of the hospital’s key departments

    Zhu Yaoping，Ding Wenxiang

    Shanghai Children’s Medical Center，Shanghai Second Medical University， Shanghai200127

    【Abstract】 Objective The article mainly concerns the discussion about how to hold the orientation and deˉvelopment direction for the hospital under the trend that the innovation of medical industry deepens constantly as well as the competition of medical service marketization and the medical market goes into dras

    tic gradually.Methods To make objective analysis on the actuality，the advantageand the defect of the hospital and the key departments.Reˉsults To resolve theproblem that howto keep the continuous development for the hospital’s key departments，the arˉticle provided some new ideas about the orientation of subject’s development ......