当前位置:首页 > 专题 > 专题11 > 记忆 > 须知 > 正文
编号:10971952
献血者让渡价值的研究
http://www.100md.com 《中华现代医院管理杂志》2006年第3期
献血者,,无偿献血;市场营销;招募,1献血者让渡价值的含义及应用,2献血者购买总价值的构成分析,参考文献
     Study on the delivered value of blood donators

    Bo Panga,Lifeng Niub

    Abstract OBJECTIVE In order to adapt to the marketing requirement of medical treatment, more donators are to be recruited to keep the clinical blood enough.METHODS Marketing strategies were initiatively used in recruiting;the customer satisfaction and the delivered value were studied;and the service marketing, culture penetration and image marketing were combined to recruit donators.RESULTS The clinical blood was all from the donators.CONCLUSION Carrying through the customer delivered value research in the donator recruiting and looking the corporation culture as a management philosophy become a management principle to guide the recruiting, which is helpful for the effective recruit and to insure the clinical blood enough.

    Key words blood donation;marketing;recruit ......

您现在查看是摘要页,全文长 7482 字符