Commission unveils shocking pictures for cigarette packs
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《英国医生杂志》
Two of the 42 pictures unveiled by the EU commission last week
Cigarette packets throughout the European Union could soon be carrying images of dead bodies, cancerous tumours, rotting teeth, and diseased organs as part of a campaign to show the public, especially young people, the dangers of smoking.
The European Commission unveiled a database of 42 pictures last week that national governments can now make manufacturers put on the packets alongside existing warnings such as "Smokers die younger" and "Smoking causes fatal lung cancer."
Presenting the photos, David Byrne, the EU's public health commissioner, said, "People need to be shocked out of their complacency about tobacco. The true face of smoking is disease, death, and horror—not the glamour and sophistication the pushers in the tobacco industry try to portray."
The use of pictures to try to shock smokers and would be smokers was pioneered with success in Canada. Thailand, Brazil, and Singapore have already followed suit, and Ireland and Belgium have confirmed they will do so next year. The British government is also looking into their use.(Rory Watson)
Cigarette packets throughout the European Union could soon be carrying images of dead bodies, cancerous tumours, rotting teeth, and diseased organs as part of a campaign to show the public, especially young people, the dangers of smoking.
The European Commission unveiled a database of 42 pictures last week that national governments can now make manufacturers put on the packets alongside existing warnings such as "Smokers die younger" and "Smoking causes fatal lung cancer."
Presenting the photos, David Byrne, the EU's public health commissioner, said, "People need to be shocked out of their complacency about tobacco. The true face of smoking is disease, death, and horror—not the glamour and sophistication the pushers in the tobacco industry try to portray."
The use of pictures to try to shock smokers and would be smokers was pioneered with success in Canada. Thailand, Brazil, and Singapore have already followed suit, and Ireland and Belgium have confirmed they will do so next year. The British government is also looking into their use.(Rory Watson)