虚拟社区中推荐者特征对推荐效果的影响
[8]Bansal Harvir S，Peter A Voyer. Word-of-Mouth Processes within a Services Purchase Decision Context [J]. Journal of Service Research，2000，3 (2)：166-177.[9]Brown Jacqueline Johnson，Peter H Reingen. Social Ties and Word-of-Mouth Referral Bahavior [J]. Journal of Consumer Research ......
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