跨国医疗贸易公司国内经销商管理的案例研究与实践探讨(1)
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[摘要] 目的：培养优秀的经销商，使跨国医疗贸易公司通过获得经销商洞察力来获取竞争优势的机遇。方法：文献研究与案例研究方法相结合。结果：经销商的评估、选择、沟通和激励对于医疗贸易公司至关重要。结论：管理好经销商对跨国医疗贸易公司有着深远的意义。
[关键词] 经销商；跨国医疗贸易公司；管理
[中图分类号]R19[文献标识码]B [文章编号]1673-7210(2007)11(c)-108-03
Case research and practice discussion on domestic agent management of the transnational medical commerce corporation
XU Nan1，2,YANG Yue2*,LIN Lin2
(1.School of Business Administration, Shenyang Pharmaceutical University，Shenyang 110016,China;2.B.Braun Medical(Shanghai)International trade Co. Ltd. Beijing Representative Office, Beijing 100020,China)
[Abstract] Objective: Through cultivating excellent agents, to make the transnational medical commerce corporation take the chance of the competitive advantage by gaining perspective ability. Methods: Documents research and case research were used together ......
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