[摘要] 近年来，我国中药企业在开发越南市场上效果并不理想。因此本文对开发越南市场过程中，针对法律意志、产品定位和市场开发这三方面提出了一些策略，以促进对越南市场的开发。

    [关键词] 中药企业；开发市场；越南

    [中图分类号]R-01 [文献标识码]B [文章编号]1673-7210(2008)04(c)-083-03

    Research on domestic enterprises of traditional Chinese medicine exporting strategy to Vietnam

    HUANG Yan ,CHEN Jing

    (Shenyang Pharmarceutical University, Shenyang 110016,China)

    [Abstract] In recent years, Chinese medicine enterprises have not developed theirproducts to Vietnamese market effectively. Therefore this paper provides some strategies of the process of the development of the Vietnamese market, in terms of the will of the law, product positioning and market development to promote the process of development of Vietnamese pharmaceutical market.

    [Key words] Traditional Chinese medicine enterprises; Market development; Vietnam

    越南的历史和文化与我国有很多相似之处 ......