摘要 中药产品表现出了很强的质量区域性，发展与培育中药产业区域品牌对中药产业市场竞争力的提升具有重要意义。本文从中药产业区域品牌的内涵入手，阐述了中药产业区域品牌特征以及构建意义，分析了中药产业区域品牌存在的3种类型，并提出构建中药产业区域品牌的基本思路。

    关键词 中药产业；区域品牌

    Abstract Chinese medicine products show a strong quality variety in regions，this emphasize the significance of regional brands development of Chinese medicine for market competitiveness.The article starts from introducing the nature of Chinese medicine industry regional brand，on its characteristics and importance，and classifies the brands into 3 types.The basic thought pattern of regional brand construction of Chinese medicine industry is put forward.

    Key Words Chinese medicine industry； Regional brand

    中图分类号：R28；TU984文献标识码：Adoi：10.3969/j.issn.1673-7202.2017.11.059

    我国幅员辽阔 ......