摘要：文章分析了阅读推广的必要性，着重介绍了广州中医药大学图书馆阅读推广经典案例“悦读中医”，并提出了构建阅读评价机制对活动效果进行全方位评价，加快新媒体推广步伐以提高阅读推广效率。

    关键词：中医药院校；图书馆；阅读推广；经典案例

    中图分类号：G252 文献标识码：A 文章编号：2095-5707(2017)01-0057-04

    Abstract： This article analyzed the necessity of reading promotion， focused on the classic cases of reading promotion in Library of Guangzhou University of Chinese Medicine——“Enjoy Reading TCM”， and proposed that some mechanism to comprehensively evaluate the effects of reading promotion activities should be constructed in order to accelerate the pace of new media promotion to improve the efficiency of reading promotion.

    Key words： TCM colleges and universities； libraries； reading promotion； classic cases

    中医药院校肩负着中医药人才培养和文化传承的历史使命 ......