jay.abraham杰.亚伯拉罕2010【北京】亿万美圆周末行销现场教材课件—杰亚伯拉罕全集全球搜索引擎行销.pdf
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参见附件(1866KB，315页)。
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[ [ [ [ 内部资料、严禁翻印 ] ] ] ]
“ 亿万美圆周末 ” 行销课
件 —— 杰。亚布拉罕需要请 YU 我们联系 15666417808 亿万美元
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目 录
说明 页码
突破成功秘诀 ……………………………………………………………………… 3 3 3 3
调整与采用 ………………………………………………………………………… 4 4 4 4
我身处何境？ ……………………………………………………………………… 5 5 5 5
我使用的突破战略 ………………………………………………………………… 8 8 8 8
我们侧重于 ………………………………………………………………………… 9 9 9 9
14141414 个坚定信念支柱 ………………………………………………………………… 10101010
制定最佳计划 ……………………………………………………………………… 12121212
逆向制定你的飞行计划 …………………………………………………………… 14141414
愿景逆向制定模板 ………………………………………………………………… 15151515
通往出色营销的七个潜在途径 …………………………………………………… 16161616
我们将利用并最大限度发挥其作用的项目 ……………………………………… 17171717
让您的想法、表现出众并最终从竞争对手中脱颖而出的七种方法 …………… 20202020
九种业务推动力量 ………………………………………………………………… 21212121
二十个营销错误 …………………………………………………………………… 30303030
您在哈佛商学院无法学到的七个营销概念 ……………………………………… 32323232
成功企业家运用的 21212121 项权力定律 ……………………………………………… 35353535
让你在市场营销中脱颖而出的 25252525 个策略 ……………………………………… 36363636
能得出多种结果的测试能力 ……………………………………………………… 41414141
测试要素 …………………………………………………………………………… 42424242
中心提要 …………………………………………………………………………… 44444444
风险逆转 …………………………………………………………………………… 45454545
重新定位你的业务、产品或服务、使其与众不同 ……………………………… 47474747
独特卖点 …………………………………………………………………………… 48484848
可测量数据 ………………………………………………………………………… 49494949
问题与挑战 ………………………………………………………………………… 50505050
充分发挥行销效力的九个技巧 …………………………………………………… 51515151
实现业绩增长的业务规则 ………………………………………………………… 53535353
高级 “ 卓越策略 ” 笔录 …………………………………………………………… 59595959
卓越战略 …………………………………………………………………………… 68686868
二十五位企业家必须做的事 ……………………………………………………… 84848484
在全球实现企业成功的五项关键 ………………………………………………… 89898989
挑战自我，不断超越 ……………………………………………………………… 90909090
力量加倍效应 ……………………………………………………………………… 96969696
强大的巴台农神庙战略，促进商业几何战略 …………………………………… 98989898
28282828 项建立强大巴台农神庙的通用战略 …………………………………………… 99999999需要请 YU 我们联系 15666417808 亿万美元
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通过升级销售 、 交叉销售 、 持续销售 ， 扩大交易利润 ………………………… 104 104 104 104
亚伯拉罕 的 9 9 9 9 3 3 3 3 种推荐方案 ……………………………………………………… 105 105 105 105
计算终生价值 ， 边际净值 ， 可支持成本 ………………………………………… 135 135 135 135
什么是 MNW MNW MNW MNW 〔边际净值 〕 …… 客户的终生价值？ …………………………… 136 136 136 136
再投资扩大你的当前成就至新的高度 ………………………………………… 138 138 138 138
再投资乘法表 …………………………………………………………………… 140 140 140 140
如何做出客户无法拒绝的特惠 ………………………………………………… 141 141 141 141
在广告、销售信函、销售掩示和网站中使用这些计划 ……………………… 142 142 142 142
撰搞基础 ………………………………………………………………………… 143 143 143 143
撰稿公式 ………………………………………………………………………… 144 144 144 144
标题 ∕ 建议的力量 ……………………………………………………………… 145 145 145 145
137 137 137 137 个已经验证的最佳可用版本 ……………………………………………… 146 146 146 146
37373737 个价值 100 100 100 100 万美元的标题 …………………………………………………… 147 147 147 147
杰亚伯拉罕的 100 100 100 100 个最著名的标题 …………………………………………… 165 165 165 165
十分钟行销天才广告培训 ……………………………………………………… 182 182 182 182
我的销售信函 ∕ 我主要产品的电子邮件促销 ………………………………… 183 183 183 183
无现金广告 —— 实物交易 ……………………………………………………… 184 184 184 184
成熟业务改进模板 ……………………………………………………………… 185 185 185 185
重新思考栏内各项 ―― 双 0 0 0 0 矩阵 ……………………………………………… 189 189 189 189
学习壮大自己 …………………………………………………………………… 190 190 190 190
战略性业务增长的 12121212 大支柱 ………………………………………………… 191 191 191 191
战略与技术 ……………………………………………………………………… 193 193 193 193
利用您的战术 …………………………………………………………………… 194 194 194 194
战略定义 ………………………………………………………………………… 195 195 195 195
行销战略 ………………………………………………………………………… 196 196 196 196
影响巨大的标题 ………………………………………………………………… 200 200 200 200
卓越策略既是你的企业价值 ∕ 原则 …………………………………………… 204 204 204 204
战术接触 ………………………………………………………………………… 206 206 206 206
“ 收视率出众的传媒 ” ………………………………………………………… 216 216 216 216
销售周期 ………………………………………………………………………… 218 218 218 218
Abraham Abraham Abraham Abraham 行销 101 101 101 101 ……………………………………………………………… 219 219 219 219
构建我的后端 …………………………………………………………………… 220 220 220 220
验证 ……………………………………………………………………………… 221 221 221 221
研究 ……………………………………………………………………………… 222 222 222 222
系统化 …………………………………………………………………………… 226 226 226 226
我的主要行销计划 ……………………………………………………………… 234 234 234 234
价值何在？ ……………………………………………………………………… 244 244 244 244
策划小组任务 …………………………………………………………………… 245 245 245 245
附录 ……………………………………………………………………………… 246 246 246 246需要请 YU 我们联系 15666417808 亿万美元
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五种方式创造商业财富 ………………………………………………………… 246 246 246 246
力量加倍效应 …………………………………………………………………… 248 248 248 248
突破成功秘诀
“ 貌似无用 实则高深 ”
“ 如果一个老师确然睿智，他并不命令你进入他的智慧的屋
宇，而是引导你步向自己心智的门槛 。 ”
Kahil Kahil Kahil Kahil Gibran Gibran Gibran Gibran
· 入座 …… 音乐椅
· 习题与功课
· 精英聚会
· 闪电献策
· 调整与采用需要请 YU 我们联系 15666417808 亿万美元
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调整与采用
实例 方法 原理 我的对策
图书出版商 保持支票 30303030 天 风险逆转 如果在 12121212 个月内 ， 您的收入没有翻
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我身处何境？
我的企业正在从何处构筑整体价值？
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我在担任下列角色所占用的时间(% ) ：
首席执行管﹑ 财务总监﹑ 营销总监 ﹑ 运营总监等？
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资产与资源目录
我自己与我的团队成员所拥有的技能与能力。
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财政实力
当前财政情况 ﹑ 可用资本
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其他资产
销售能力﹑ 战略关系
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可用资源
设备﹑ 空间﹑ 未被充分利用的高技能劳动力
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我的主要营销手段是什么？(我的 “ 跳板 ” )
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次要营销手段是什么？
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从哪里赢得我的前途？
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我的转换率( conversion conversion conversion conversion rate rate rate rate ) ? ? ? ?
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发生在什么时期？
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我现在拥有多少客户？
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我平均接受多少订单？
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与客户交易的平均频率是多少？
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我的独特卖点( USP USP USP USP )是什么？
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_________________________________________________________________ _________________________________________________________________ _________________________________________________________________ _________________________________________________________________需要请 YU 我们联系 15666417808 亿万美元
行销 台湾全程视频 + 录音深圳全程录音 + 北京全程 DVD
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我使用的突破战略
我们将专注于四类突破：
· 营 销
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· 战 略
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_________________________________________________________________ _________________________________________________________________ _________________________________________________________________ _________________________________________________________________需要请 YU 我们联系 15666417808 亿万美元
行销 台湾全程视频 + 录音深圳全程录音 + 北京全程 DVD
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· 创 新
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· 管 理
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我们侧重于
· 隐藏的资产
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· 被忽略的机会
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· 成效欠佳的工作需要请 YU 我们联系 15666417808 亿万美元
行销 台湾全程视频 + 录音深圳全程录音 + 北京全程 DVD
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· 被低估的关系
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· 未被充分利用的分销渠道
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· 未使用的销售系统
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· 不熟知的营销方法
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14141414 个坚定信念支
1 1 1 1 ) 人们都会树立伟大目标并努力实现之或实践各自的梦想
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2 2 2 2 ) 我所认识的所有人都知道如何轻松，有效地克服困难
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3 3 3 3 ) 将消极转化为积极
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4 4 4 4 ) 坚 持
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5 5 5 5 ) 道 德
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6 6 6 6 ) 信仰与承诺
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7 7 7 7 ) 专注与勇往直前
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8 8 8 8 ) 冒险精神
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9 9 9 9 ) 无畏精神需要请 YU 我们联系 15666417808 亿万美元
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10101010 ) 从别人的错误中吸取教训
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11111111 ) 日常激励
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12121212 ) 谨慎对待每一次的成功
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13131313 ) 回 报
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14141414 ) “ 延续成功 ”
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制定最佳计划需要请 YU 我们联系 15666417808 亿万美元
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要想成功发展企业，创造财富，增加销售与扩大利润，我的最新观点是，企业应该投入大量时间向世界一流的营销大师讨教，这些睿智的思想家包括：
安东尼 · 罗宾﹑经济学家 Paul Paul Paul Paul Zane Zane Zane Zane Pilse Pilse Pilse Pilse r ﹑ Gerald Gerald Gerald Gerald Coffee Coffee Coffee Coffee 与 W.Edwards W.Edwards W.Edwards W.Edwards
Deming Deming Deming Deming 。
我认为您必须制定清晰明确且标注最终成果的愿景蓝图 —— 您的企业不可
能构建于不实际的梦想上(更不用谈现实之) —— 而构建成功愿景的秘诀就是
充分掌握 “ 最优化的技巧 ” ( the the the the art art art art of of of of optimization optimization optimization optimization ) 。 最优化就是学会如何最大
限度地利用所有可用资产﹑关联﹑机会﹑关系﹑分销 渠道﹑员工﹑财政与人
才资本。
我认识的大部分人都没能做到最优化，而是最小化地利用了资源。更多地
人会仍然没有找到或认识到其企业内能够实现最优化的那些领域与机会。
您必须找到可以利用的资产与机会，才能进一步实施优化。
您必须制定相应战略，让您的企业能够最大限度地利用您所能遇到的最佳
机会。我将其称为 “ 最优战略 ” 。
· 要想制定最优战略，您首先需要制定一套对企业运营与发展地管理
哲学。
· 要想制定一套出色地管理哲学 ， 您必须先转变观念-将前途黯淡阻碍
重要等消极观念转变为前途光明不畏艰难地积极信念。
· 要想树立积极的信念 ， 您必须从让客户受益的角度重新定义您的企业
目标。
· 要想重新定义企业的最高与最佳目标 ， 您需要下决心创新 —— 因为创
新的本义即为 “ 增值 ” 。
· 您只有让大众了解到您为他们提供了与众不同的产品与服务并且得到
认可，这样才能实现为客户增值，而这些都要求出色的市场营销 ——
因为归根结底，您需要大众了解您的产品与服务的优势，由此增长大
众对您的产品与服务信心与需求。需要请 YU 我们联系 15666417808 亿万美元
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· 最后，要想长期保持大众对您产品与服务的需求，您就必须建立结构
清晰，目标明确的维护系统来评估营销成效。
在接下来的三天中，我将教授您如何通过改变您的管理哲学﹑信念﹑目标
意义来制定您的 “ 最优战略 ”—— 同时还会教授您如何比现在更加有效地进行
企业创新﹑营销并实现系统化管理。需要请 YU 我们联系 15666417808 亿万美元
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逆向制定您的飞行计划
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_________________________________________________________________ _________________________________________________________________ _________________________________________________________________ _________________________________________________________________需要请 YU 我们联系 15666417808 亿万美元
行销 台湾全程视频 + 录音深圳全程录音 + 北京全程 DVD
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愿景逆向制定模板
我现在身处何境
销售量：
利润：
活跃地消费者 ∕ 客户数量：
不活跃地消费者 ∕ 客户数量：
每名消费者客户地平均购买量：
每次销售的利润：
我销售地产品 ∕ 服务地数量：
销售指标：
当前收入公式：
目标增长的目标：
以 “ 困难的方式 ” 进行：
快捷方式：
提速方法：需要请 YU 我们联系 15666417808 亿万美元
行销 台湾全程视频 + 录音深圳全程录音 + 北京全程 DVD
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通往出色营销的七个潜在途径
1 1 1 1 ) 隐藏的资产
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2 2 2 2 ) 被忽略的机会
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3 3 3 3 ) 成效欠佳的工作
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4 4 4 4 ) 被低估的关系
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5 5 5 5 ) 未被充分利用的分销渠道
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_________________________________________________________________ _________________________________________________________________ _________________________________________________________________ _______________________________________________ ......
行销 台湾全程视频 + 录音深圳全程录音 + 北京全程 DVD
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[ [ [ [ 内部资料、严禁翻印 ] ] ] ]
“ 亿万美圆周末 ” 行销课
件 —— 杰。亚布拉罕需要请 YU 我们联系 15666417808 亿万美元
行销 台湾全程视频 + 录音深圳全程录音 + 北京全程 DVD
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目 录
说明 页码
突破成功秘诀 ……………………………………………………………………… 3 3 3 3
调整与采用 ………………………………………………………………………… 4 4 4 4
我身处何境？ ……………………………………………………………………… 5 5 5 5
我使用的突破战略 ………………………………………………………………… 8 8 8 8
我们侧重于 ………………………………………………………………………… 9 9 9 9
14141414 个坚定信念支柱 ………………………………………………………………… 10101010
制定最佳计划 ……………………………………………………………………… 12121212
逆向制定你的飞行计划 …………………………………………………………… 14141414
愿景逆向制定模板 ………………………………………………………………… 15151515
通往出色营销的七个潜在途径 …………………………………………………… 16161616
我们将利用并最大限度发挥其作用的项目 ……………………………………… 17171717
让您的想法、表现出众并最终从竞争对手中脱颖而出的七种方法 …………… 20202020
九种业务推动力量 ………………………………………………………………… 21212121
二十个营销错误 …………………………………………………………………… 30303030
您在哈佛商学院无法学到的七个营销概念 ……………………………………… 32323232
成功企业家运用的 21212121 项权力定律 ……………………………………………… 35353535
让你在市场营销中脱颖而出的 25252525 个策略 ……………………………………… 36363636
能得出多种结果的测试能力 ……………………………………………………… 41414141
测试要素 …………………………………………………………………………… 42424242
中心提要 …………………………………………………………………………… 44444444
风险逆转 …………………………………………………………………………… 45454545
重新定位你的业务、产品或服务、使其与众不同 ……………………………… 47474747
独特卖点 …………………………………………………………………………… 48484848
可测量数据 ………………………………………………………………………… 49494949
问题与挑战 ………………………………………………………………………… 50505050
充分发挥行销效力的九个技巧 …………………………………………………… 51515151
实现业绩增长的业务规则 ………………………………………………………… 53535353
高级 “ 卓越策略 ” 笔录 …………………………………………………………… 59595959
卓越战略 …………………………………………………………………………… 68686868
二十五位企业家必须做的事 ……………………………………………………… 84848484
在全球实现企业成功的五项关键 ………………………………………………… 89898989
挑战自我，不断超越 ……………………………………………………………… 90909090
力量加倍效应 ……………………………………………………………………… 96969696
强大的巴台农神庙战略，促进商业几何战略 …………………………………… 98989898
28282828 项建立强大巴台农神庙的通用战略 …………………………………………… 99999999需要请 YU 我们联系 15666417808 亿万美元
行销 台湾全程视频 + 录音深圳全程录音 + 北京全程 DVD
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通过升级销售 、 交叉销售 、 持续销售 ， 扩大交易利润 ………………………… 104 104 104 104
亚伯拉罕 的 9 9 9 9 3 3 3 3 种推荐方案 ……………………………………………………… 105 105 105 105
计算终生价值 ， 边际净值 ， 可支持成本 ………………………………………… 135 135 135 135
什么是 MNW MNW MNW MNW 〔边际净值 〕 …… 客户的终生价值？ …………………………… 136 136 136 136
再投资扩大你的当前成就至新的高度 ………………………………………… 138 138 138 138
再投资乘法表 …………………………………………………………………… 140 140 140 140
如何做出客户无法拒绝的特惠 ………………………………………………… 141 141 141 141
在广告、销售信函、销售掩示和网站中使用这些计划 ……………………… 142 142 142 142
撰搞基础 ………………………………………………………………………… 143 143 143 143
撰稿公式 ………………………………………………………………………… 144 144 144 144
标题 ∕ 建议的力量 ……………………………………………………………… 145 145 145 145
137 137 137 137 个已经验证的最佳可用版本 ……………………………………………… 146 146 146 146
37373737 个价值 100 100 100 100 万美元的标题 …………………………………………………… 147 147 147 147
杰亚伯拉罕的 100 100 100 100 个最著名的标题 …………………………………………… 165 165 165 165
十分钟行销天才广告培训 ……………………………………………………… 182 182 182 182
我的销售信函 ∕ 我主要产品的电子邮件促销 ………………………………… 183 183 183 183
无现金广告 —— 实物交易 ……………………………………………………… 184 184 184 184
成熟业务改进模板 ……………………………………………………………… 185 185 185 185
重新思考栏内各项 ―― 双 0 0 0 0 矩阵 ……………………………………………… 189 189 189 189
学习壮大自己 …………………………………………………………………… 190 190 190 190
战略性业务增长的 12121212 大支柱 ………………………………………………… 191 191 191 191
战略与技术 ……………………………………………………………………… 193 193 193 193
利用您的战术 …………………………………………………………………… 194 194 194 194
战略定义 ………………………………………………………………………… 195 195 195 195
行销战略 ………………………………………………………………………… 196 196 196 196
影响巨大的标题 ………………………………………………………………… 200 200 200 200
卓越策略既是你的企业价值 ∕ 原则 …………………………………………… 204 204 204 204
战术接触 ………………………………………………………………………… 206 206 206 206
“ 收视率出众的传媒 ” ………………………………………………………… 216 216 216 216
销售周期 ………………………………………………………………………… 218 218 218 218
Abraham Abraham Abraham Abraham 行销 101 101 101 101 ……………………………………………………………… 219 219 219 219
构建我的后端 …………………………………………………………………… 220 220 220 220
验证 ……………………………………………………………………………… 221 221 221 221
研究 ……………………………………………………………………………… 222 222 222 222
系统化 …………………………………………………………………………… 226 226 226 226
我的主要行销计划 ……………………………………………………………… 234 234 234 234
价值何在？ ……………………………………………………………………… 244 244 244 244
策划小组任务 …………………………………………………………………… 245 245 245 245
附录 ……………………………………………………………………………… 246 246 246 246需要请 YU 我们联系 15666417808 亿万美元
行销 台湾全程视频 + 录音深圳全程录音 + 北京全程 DVD
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五种方式创造商业财富 ………………………………………………………… 246 246 246 246
力量加倍效应 …………………………………………………………………… 248 248 248 248
突破成功秘诀
“ 貌似无用 实则高深 ”
“ 如果一个老师确然睿智，他并不命令你进入他的智慧的屋
宇，而是引导你步向自己心智的门槛 。 ”
Kahil Kahil Kahil Kahil Gibran Gibran Gibran Gibran
· 入座 …… 音乐椅
· 习题与功课
· 精英聚会
· 闪电献策
· 调整与采用需要请 YU 我们联系 15666417808 亿万美元
行销 台湾全程视频 + 录音深圳全程录音 + 北京全程 DVD
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调整与采用
实例 方法 原理 我的对策
图书出版商 保持支票 30303030 天 风险逆转 如果在 12121212 个月内 ， 您的收入没有翻
一番，我们将双倍偿还您的收入需要请 YU 我们联系 15666417808 亿万美元
行销 台湾全程视频 + 录音深圳全程录音 + 北京全程 DVD
+ 杰亚伯拉罕 全套 书籍价 值 33= 9 万 元 QQ:1623342722
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我身处何境？
我的企业正在从何处构筑整体价值？
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我在担任下列角色所占用的时间(% ) ：
首席执行管﹑ 财务总监﹑ 营销总监 ﹑ 运营总监等？
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资产与资源目录
我自己与我的团队成员所拥有的技能与能力。
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财政实力
当前财政情况 ﹑ 可用资本
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其他资产
销售能力﹑ 战略关系
_________________________________________________________________ _________________________________________________________________ _________________________________________________________________ _________________________________________________________________需要请 YU 我们联系 15666417808 亿万美元
行销 台湾全程视频 + 录音深圳全程录音 + 北京全程 DVD
+ 杰亚伯拉罕 全套 书籍价 值 33= 9 万 元 QQ:1623342722
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可用资源
设备﹑ 空间﹑ 未被充分利用的高技能劳动力
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我的主要营销手段是什么？(我的 “ 跳板 ” )
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次要营销手段是什么？
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从哪里赢得我的前途？
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我的转换率( conversion conversion conversion conversion rate rate rate rate ) ? ? ? ?
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_________________________________________________________________ _________________________________________________________________ _________________________________________________________________ _________________________________________________________________需要请 YU 我们联系 15666417808 亿万美元
行销 台湾全程视频 + 录音深圳全程录音 + 北京全程 DVD
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发生在什么时期？
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我现在拥有多少客户？
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我平均接受多少订单？
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与客户交易的平均频率是多少？
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我的独特卖点( USP USP USP USP )是什么？
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行销 台湾全程视频 + 录音深圳全程录音 + 北京全程 DVD
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我使用的突破战略
我们将专注于四类突破：
· 营 销
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· 战 略
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_________________________________________________________________ _________________________________________________________________ _________________________________________________________________ _________________________________________________________________需要请 YU 我们联系 15666417808 亿万美元
行销 台湾全程视频 + 录音深圳全程录音 + 北京全程 DVD
+ 杰亚伯拉罕 全套 书籍价 值 33= 9 万 元 QQ:1623342722
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· 创 新
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· 管 理
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我们侧重于
· 隐藏的资产
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· 被忽略的机会
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· 成效欠佳的工作需要请 YU 我们联系 15666417808 亿万美元
行销 台湾全程视频 + 录音深圳全程录音 + 北京全程 DVD
+ 杰亚伯拉罕 全套 书籍价 值 33= 9 万 元 QQ:1623342722
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· 被低估的关系
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· 未被充分利用的分销渠道
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· 未使用的销售系统
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· 不熟知的营销方法
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14141414 个坚定信念支
1 1 1 1 ) 人们都会树立伟大目标并努力实现之或实践各自的梦想
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2 2 2 2 ) 我所认识的所有人都知道如何轻松，有效地克服困难
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行销 台湾全程视频 + 录音深圳全程录音 + 北京全程 DVD
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3 3 3 3 ) 将消极转化为积极
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4 4 4 4 ) 坚 持
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5 5 5 5 ) 道 德
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6 6 6 6 ) 信仰与承诺
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7 7 7 7 ) 专注与勇往直前
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8 8 8 8 ) 冒险精神
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9 9 9 9 ) 无畏精神需要请 YU 我们联系 15666417808 亿万美元
行销 台湾全程视频 + 录音深圳全程录音 + 北京全程 DVD
+ 杰亚伯拉罕 全套 书籍价 值 33= 9 万 元 QQ:1623342722
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10101010 ) 从别人的错误中吸取教训
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11111111 ) 日常激励
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12121212 ) 谨慎对待每一次的成功
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13131313 ) 回 报
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14141414 ) “ 延续成功 ”
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制定最佳计划需要请 YU 我们联系 15666417808 亿万美元
行销 台湾全程视频 + 录音深圳全程录音 + 北京全程 DVD
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要想成功发展企业，创造财富，增加销售与扩大利润，我的最新观点是，企业应该投入大量时间向世界一流的营销大师讨教，这些睿智的思想家包括：
安东尼 · 罗宾﹑经济学家 Paul Paul Paul Paul Zane Zane Zane Zane Pilse Pilse Pilse Pilse r ﹑ Gerald Gerald Gerald Gerald Coffee Coffee Coffee Coffee 与 W.Edwards W.Edwards W.Edwards W.Edwards
Deming Deming Deming Deming 。
我认为您必须制定清晰明确且标注最终成果的愿景蓝图 —— 您的企业不可
能构建于不实际的梦想上(更不用谈现实之) —— 而构建成功愿景的秘诀就是
充分掌握 “ 最优化的技巧 ” ( the the the the art art art art of of of of optimization optimization optimization optimization ) 。 最优化就是学会如何最大
限度地利用所有可用资产﹑关联﹑机会﹑关系﹑分销 渠道﹑员工﹑财政与人
才资本。
我认识的大部分人都没能做到最优化，而是最小化地利用了资源。更多地
人会仍然没有找到或认识到其企业内能够实现最优化的那些领域与机会。
您必须找到可以利用的资产与机会，才能进一步实施优化。
您必须制定相应战略，让您的企业能够最大限度地利用您所能遇到的最佳
机会。我将其称为 “ 最优战略 ” 。
· 要想制定最优战略，您首先需要制定一套对企业运营与发展地管理
哲学。
· 要想制定一套出色地管理哲学 ， 您必须先转变观念-将前途黯淡阻碍
重要等消极观念转变为前途光明不畏艰难地积极信念。
· 要想树立积极的信念 ， 您必须从让客户受益的角度重新定义您的企业
目标。
· 要想重新定义企业的最高与最佳目标 ， 您需要下决心创新 —— 因为创
新的本义即为 “ 增值 ” 。
· 您只有让大众了解到您为他们提供了与众不同的产品与服务并且得到
认可，这样才能实现为客户增值，而这些都要求出色的市场营销 ——
因为归根结底，您需要大众了解您的产品与服务的优势，由此增长大
众对您的产品与服务信心与需求。需要请 YU 我们联系 15666417808 亿万美元
行销 台湾全程视频 + 录音深圳全程录音 + 北京全程 DVD
+ 杰亚伯拉罕 全套 书籍价 值 33= 9 万 元 QQ:1623342722
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· 最后，要想长期保持大众对您产品与服务的需求，您就必须建立结构
清晰，目标明确的维护系统来评估营销成效。
在接下来的三天中，我将教授您如何通过改变您的管理哲学﹑信念﹑目标
意义来制定您的 “ 最优战略 ”—— 同时还会教授您如何比现在更加有效地进行
企业创新﹑营销并实现系统化管理。需要请 YU 我们联系 15666417808 亿万美元
行销 台湾全程视频 + 录音深圳全程录音 + 北京全程 DVD
+ 杰亚伯拉罕 全套 书籍价 值 33= 9 万 元 QQ:1623342722
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逆向制定您的飞行计划
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_________________________________________________________________ _________________________________________________________________ _________________________________________________________________ _________________________________________________________________需要请 YU 我们联系 15666417808 亿万美元
行销 台湾全程视频 + 录音深圳全程录音 + 北京全程 DVD
+ 杰亚伯拉罕 全套 书籍价 值 33= 9 万 元 QQ:1623342722
淘宝店 http:gooal.taobao.com http:gooal.taobao.com http:gooal.taobao.com http:gooal.taobao.com 需要更
多资源请我们联系 15666417808 QQ:1623342722
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愿景逆向制定模板
我现在身处何境
销售量：
利润：
活跃地消费者 ∕ 客户数量：
不活跃地消费者 ∕ 客户数量：
每名消费者客户地平均购买量：
每次销售的利润：
我销售地产品 ∕ 服务地数量：
销售指标：
当前收入公式：
目标增长的目标：
以 “ 困难的方式 ” 进行：
快捷方式：
提速方法：需要请 YU 我们联系 15666417808 亿万美元
行销 台湾全程视频 + 录音深圳全程录音 + 北京全程 DVD
+ 杰亚伯拉罕 全套 书籍价 值 33= 9 万 元 QQ:1623342722
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通往出色营销的七个潜在途径
1 1 1 1 ) 隐藏的资产
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2 2 2 2 ) 被忽略的机会
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3 3 3 3 ) 成效欠佳的工作
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4 4 4 4 ) 被低估的关系
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5 5 5 5 ) 未被充分利用的分销渠道
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