表4 “高品牌认知及低离散系数”中药上市公司品牌(n=1 035)

    Table 4 Most popular traditional Chinese medicine brands with high central tendency(n=1 035)

    表5 中药上市公司品牌资产影响因素评价结果(n=1 035)

    Table 5 Key elements influencing brand equity of listed traditional Chinese medicine companies(n=1 035)

    表6 中医药文化知识熟悉程度的变量赋值

    Table 6 Likert scales of familiarity with cultural knowledge of traditional Chinese medicine

    注：赋值方法非常熟悉=5；比较熟悉=4；熟悉=3；略有耳闻=2；没听说过=1 ......