【中图分类号】R197.32 【文献标识码】C【文章编号】1672-5085(2008)03-0223-02

    【摘要】本文讨论军队医院体检中心在体检的市场需求不断扩大、竞争日趋激烈的状况下，如何注重医院自身的建设，发挥医院的品牌、人才、技术和服务上的优势，树立健康体检的品牌观念，提高服务质量，同时开展客户管理, 提高健康体检客户的满意度；建立一支优秀的营销队伍，注重健康体检市场营销，做大、做强健康体检工作，作到可持续性发展。

    【关键词】品牌优势；健康体检营销；客户管理；满意度

    The army hospital physical examination center may the endurance development program discussion Huang Xishun

    【Abstract】This article discusses the army hospital physical examination center unceasingly to expand, under the competition day by day intense condition at the physical examination market demand, how pays great attention to the hospital own construction, displays the hospital in the brand, the talented person, technical and the service superiority, sets up the healthy physical examination the brand idea, improves the grade of service, simultaneously carries out the customer management, enhances the healthy physical examination customer the degree of satisfaction; Establishes an outstanding marketing troop, the attenion healthy physical examination market marketing, does in a big way, does the strong heatth physical examination work, does may the long-enduring development. ......